Davidson County’s New Slogan is “Your Space, Your Pace”
business, relocation, tourism,
Davidson County wants to attract more businesses, residents and tourism dollars, and is using a branding initiative to help.
The county’s new slogan is “Your Space, Your Pace,” which speaks to Davidson County’s centralized location (space) near two main interstates and several airports in North Carolina.
The goal is for the branding to help attract companies that are interested in relocating.
Davidson County is also promoting its small-town, easy-paced feel.
“This initiative has all local cities, chambers, tourism departments, economic development groups and various nonprofits all working together for a common marketing,” says Newell Clark, chairman of the Davidson County Branding Committee. “This county has long been talked about as a small manufacturing community, but we have so much more to offer.”
Clark says Davidson County – with its two main cities of Lexington and Thomasville – has long been the headquarters for furniture-making jobs in North Carolina. But that industry has suffered in recent years. In fact, from 2002 through 2007 the county lost more than 6,800 jobs, with 4,300 of those jobs being furniture related.
The county has rebounded with a variety of businesses that have moved into the region, resulting in 4,700 new jobs being created during the last few years.
One of the biggest economic victories was the landing of Arneg, an Italian commercial refrigeration company that opened a factory in the Lexington Business Center in early 2009.
“Davidson County has excellent economic potential. In fact, Site Selection magazine has chosen the Davidson County Economic Development Commission as one of the top 10 economic development groups in the country,” Clark says. “The magazine also cited the Lexington-Thomasville micropolitan statistical area as the nation’s top small community for corporate projects. So ‘Your Space, Your Pace’ will hopefully continue to help get out the message about all that Davidson County has to offer.”
